The best thing that could happen to a brand is a refresh and it could be hard to do it with denim since the 90’s brought us everything for that matter. This post is dedicated to denim.
Since I was a kid I loved playing with denim and was a big fan of full denim outfits – jeans and shirt. My favorite thing to wear when I was 4 or 5 years old it was my denim overall because it felt comfortable, relaxed and dinamic – I could move, I could run however I want to. I grew up and of course, I wanted to be cooler than all the other kids so I loved going to the school wearing a vintage jeans overall with the brace upside down.
In high school everyone knew my “blue oufits”, a light blue denim shirt and some light blue jeans that made me feel like the coolest kid ever.
Lee Cooper invited me to try out their new collection and I got to play with it and make a full outfit – the indigo jeans, my favorite denim shirt, a warm grey sweater (you already may know about my passion for grey clothes), a leather jacket to twist it up and some cool sport shoes that feel good to go.
I trust Lee Cooper with my classic jeans models – Arthur – and slim – Aidan or Norris. They’re all about the authentic british design and “Heritage is Priceless”, the motto that they’re using for this season, is one that I truly believe in because your sense of style comes from your true self that being your heritage.
This shooting was taken at the seaside, that was my vision for this outfit: an autumn day walk at the seaside – it was sunny so I had a lot of fun and enjoyed it so much!