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  • Una din lectiile cele mai dure pe care le-am avut de invatat si la care inca lucrez este legata de empatie. Uitandu-ma in jur, in timp ce am inceput sa fiu mai empatic, am observat cat de mult lipseste empatia in jurul meu, in Romania. De cand eram mic obisnuiam sa donez si sa ajut oriunde stiu ca pot, pe oricine avea nevoie. Recent, m-am intrebat onest: “cine conteaza cand donez?“ Cu adevarat, cine conteaza? Dorinta mea? Faptul ca pot sa promovez lucrul acesta si sa strang like-uri si simpatie? Conteaza de cine imi pasa mie sau conteaza pe cine pot sa ajut? Conteaza ce a facut omul care a…

  • H&M Studio AW18 brings out the Autumn Winter collection that's meant to celebrate going back to school... or back to college! Inspired by the Ivy League collegiate style that the new items for menswear present this season, I decided to go on a journey in the Carpathian mountains, where an Ivy League student spent his summer holiday and has to back to school. Traditional menswear classics and preppy staples are subject to a series of slick contemporary and rebellious punk revisions. Authentic retro duffel coats, cropped tartan puffer jackets, and corduroy-collared, recycled-wool western jackets define the outerwear mood. Chunky cord slacks in a crisp navy cut make a neat pairing…

  • The new H&M Studio aw18 Collection, one of my favorite of every season, is out starting the 6th of September on hm.com and in Baneasa mall in Bucharest. This year it was inspired by the reboot of the 90s TV show TWIN PEAKS. Combining this mood that I've been such a fan of with "The sound of music", this is what me & my amazing team came up with:  The sound of... TWIN PEAKS. A noir chic editorial with a more optimistic twist, shot deep in the Carpathian Mountains - Piatra Craiului, somewhere where wild animals were running free. Photography: Alex Belciuganu, Magnum Studio Concept & creative direction, styling: Eduard…