The new collection from Romanian brand irina schrotter for Spring Summer 2017 was presented during MQ Vienna Fashion Week. It brings together a sense of harmony, airy feelings and movement.

Fine details, new silhouettes, textures and insertions, volumes, asymetric shapes that bring individuality and nonconformism forward, a color palette of optic white, pale pink, ivoire and pearly shades – these are the elements that were brought together by the creative directors and designers that worked hand in hand for the new irina schrotter collection.

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The SS 17 presented a few days ago in Vienna is ready to wear, ready for a mild spring or a hot summer in the city or on holiday. All the pieces look comfortable, versatile and can be mixed & matched to different personality types or they can be a part of a minimal yet standout outfit.

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The jewellries and accesories for the irina schrotter show were created with a special laser cut on plexiglas, veneer and sheer foil. The brand logo became a recurrent motif in the accesories structure.

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Irina Schrotter started receiving international praise for both press and bloggers after bringing along Lucian Broscatean as a main designer, one of the most talented Romanian human beings that manages to influence the old and the new generations of young designers and fashion followers.

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For the SS17, Lucian coordinated and worked together with the two designers that created these wonderful looks: Diana Flore and Carmen Chereces.

Creative Director – Lucian Broscățean
Designers: Diana Flore & Carmen Cherecheș
Fashion Show Stylist – Ovidiu Buta
Make-up Artist – Alexandru Abagiu
Accesories – Diana Flore & Woven Atelier
Shoes by Ego
Music by Blanilla
Photos by Raluca Ciornea

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