That was a long time in the making but it’s finally starting to happen! Dolce & Gabbana puts on a twist on modern day fashion with the new campaign from Spring where the most influential male & female milennials have fun & got some great spontaneous shots. And you know why? Because it involves real people and real emotions!
We love a good editorial with everything directed and put in place. But young people are not always into well-directed shots. In the age where every selfie is controlled and “manufactured” for hours, we’re missing out on spontaneity.
So Dolce & Gabbana brings out the cool new milennials (and also kids of famous people which are not yet influential but they will be in a few months after this campaign and a few others). The Spring campaign was shot in Capri and… it includes real people as well. It was shot a few months ago and if you follow any of the models on Instagram or Snapchat, you might’ve seen that they had a lot of fun interracting with tourists and locals, it felt very spontaneous.
Zendaya (the only true stylish fashion icon of this generation – I mean, style), the brilliant Luka Sabbat, Sonia Ben Ammar (fashion’s next big thing and Brooklyn Beckam’s ex-girlfriend), Thylane Blondeau (daughter of footballer Patrick Blondeau), Cameron Dallas (I feel like he’s the male star of the campaign, his influence on teenagers is REAL), Brandon Thomas Lee (son of Tommy Lee and Pamela Anderson), Presley Gerber (son of Cindy Crawford and Randy Gerber), Luka Sabbat, Rafferty Law (son of Jude Law and Sadie Frost), Gabriel Kane (son of Daniel Day-Lewis and Isabelle Adjani) shot in Capri by Franco Pagetti for Dolce&Gabbana SS17 Advertising Campaign.
There’s a new main trend for 2017. It’s called unfiltered and it might leave some people behind if they don’t understand that we really crave real imagery with real emotions. This is still Dolce & Gabbana with its true Italian style but it spells out fun and it’s exctaly what milennials want to have: fun.