Wes Anderson makes the H&M Christmas super-magic with a video full of emotion and a fairytale mood and if you thought you were not ready for Christmas just yet, this will surely put you in the mood.

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“Come together” is the name of the holiday themed H&M campaign and it brings together three things that a lot of people love: the extraordinary cinematography and direction of Wes Anderson (just think of his pastel colors from Grand Budapest Hotel, take a moment to relive that experience and you understand what I mean), Adrien Brody who plays a train conductor and H&M in a four minute winter wonderland.

What it’s so great about this Christmas campaign and BIG thumbs up to H&M for this one is the contrast with last year’s glitzy, glamy, flashy, celebrity campaign with Katy Perry. It was fun but this new video tells a story, puts us in the mood and it shows the most wonderful journey that we would all like to be a part of. You just feel like you’re the kid on the train, waiting for the cup of hot chocolate and nicely dressed people – which, by the way, is quite the diverse group with a hipster dude, a normcore girl, an Asian grandpa, an African American young woman and an island lady.

Pernilla Wohlfahrt, H&M’s head of design and creative director, said: “The winter train ride, under Wes Anderson’s direction, is the perfect setting for H&M’s holiday collection full of relaxed, wearable elegance. It’s about mixing the informal with a sense of occasion, capturing the holiday mood for both dressing up and getting cosy with loved ones.”

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Brody added: “This story may resonate more than ever at a time in the world where we could all do with giving a stranger a hug.”

One of the songs that they used is  “Happy Xmas (War is over)”, composed by John Lennon & Yoko Ono. The new collection will be in stores at the end of November 2016.

H&m winter campaign 2016 2017

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